Visual Brand Guidelines
A Guide to Usage and Style
Empowering people with intellectual and developmental disabilities to lead rich, full lives
For over 50 years, Riverside has provided individualized services combining life skills development, day habilitation, and employment options for adults living with intellectual and developmental disabilities (IDD) in the tri-county region of Western Massachusetts.
Our Mission:
exists to serve and empower individuals with perceived limitations and typical ambitions
encourages all individuals to be participating members in their communities, sharing the rights and obligations with their fellow citizens
ensures individuals receive therapeutic supports to maximize their opportunities for employment, personal growth, and independence
educates individuals to take control over the things in their lives that they value
enlightens the community about the abilities and challenges of the individuals we serve and asks for its philanthropic support
THE LOGO
The Riverside logo must appear on every piece of internal and external communication. All uses of the logo must be approved by the Development & Communications Director.
Only use the approved art files when applying the logo to communication materials. Do not attempt to recreate or typeset the logo.
The riverside logo consists of the word mark, tagline, and graphic mark representing connection and teamwork.
The logo is designed to be adaptable for various print and digital applications. The following versions show the approved color variations for logo use.
COLOR
BLACK
WHITE / REVERSED
COLORS
The logo and brand uses two primary colors, which can be represented by the approved Pantones, CMYK or RGB mixes.
RED
C 5 / M 100 / Y 100 / K 5
R 215 / G 29 / B 36
PANTONE 1797
GRAY
C 10 / M 0 / Y 0 / K 70
R 96 / G 106 / B 112
PANTONE 431
The secondary colors may be used as accents.
C 100 / M 35 / Y 40 / K 0
R 0 / G 129 / B 148
PANTONE 3145
C 0 / M 25 / Y 100 / K 0
R 255 / G 194 / B 14
PANTONE 116
C 50 / M 0 / Y 100 / K 35
R 95 / G 141 / B 42
PANTONE 576
C 5 / M 75 / Y 100 / K 0
R 231 / G 100 / B 37
PANTONE 158
C 50 / M 80 / Y 10 / K 0
R 145 / G 83 / B 149
PANTONE 258
TYPOGRAPHY
Falling Sky is an open source font designed by KineticPlasma Fonts. To download the font for free, visit www.fontspace.com and search for "Falling Sky".
PRIMARY TYPEFACE
CHARACTERS
WEIGHTS
EXAMPLE
LOGO USAGE GUIDELINES
Please refer to these parameters when applying the logo to communication materials. It is important that the Riverside logo remain consistent and legible.
Keep a clear space around the logo so it feels prominent and does not become crowded. The space is measured as at least the height of one of the capital letters in the logo.
The graphic mark may be used on its own as a design accent, or as a light gray tint to act as a watermark.
The official name of the organization is Riverside Industries, Inc. pertaining to our legal status.
The Riverside mark is to be used without "Industries, Inc," when using for marketing and communications.
All uses of the logo must be approved by the Development & Communications Director.
To ensure the logo is legible, keep the logo size greater than the minimum width of 1.5 inches.
The Riverside word mark and tagline may be used on their own separately from the graphic mark if there is a specific need or space constraint.
The logo may be used centered or aligned, depending on the layout of the individual communication piece.
BRAND EXAMPLES
The Riverside logo is adaptable for use on stationery, brochures, apparel and more. See below for examples and refer to the guidelines in this document to ensure the logo is used correctly on all applications.
